The online purchase process starts when users add the product to the cart, and it can be considered completed when the product reaches its destination: our e-commerce gains credibility by loyalizing the customer with the delivery of the product. Users want a rapid, safe and reliable delivery: this is why it is vital to allow your clients to track the order and follow the delivery steps.
Users have bought their products and started the payment. The order is completed. And now? If you think you can finally relax, satisfied by the last transaction, you are wrong.
Even if you have given the package to the carrier, and designated an external company for the delivery, you still have the responsibility for the shipped product: you will be the person that the customer will contact in case of delay, and yours the e-commerce that will lose credibility, getting negative reviews in the event of a missing delivery.
The best customer service you can offer must go with customers, from the purchase to the moment when, finally, they will get what they have purchased in your online shop. Giving users the freedom to observe the whole delivery process of the product with a single click with the order tracking will simplify the entire sale process, and it will help you manage your customers’ requests.
This is the simplest way to get rid of those phone calls and all the emails regarding delivery time and modality, and all the complaints about possible mistakes of the shipping company you have offered.