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Outfitter Pro is a striking new storefront theme for Genesis. It was designed by Lauren Mancke, and offers a beautifully minimal look for your business.
Built to integrate seamlessly with WooCommerce, and featuring a stylish masonry-style product display option for the homepage, Outfitter Pro will help you drive more sales by inviting click-throughs to product pages and making the checkout process as intuitive as possible.
Notice the Cart button in the header menu area:
Outfitter Pro is the first Genesis theme to feature this button.
Why does this matter?
Because the Cart button encourages progress to the checkout page — which, of course, is the ultimate goal of getting someone to any product-driven website — by providing a subtle, ever-present reminder of how many items are currently in your vistor’s cart. Additionally, the Cart button provides simple, one-click access when people are ready to check out and move on.
Combined with the masonry display on the homepage, as well as the other standard Genesis features, your Outfitter website will make for a shopping experience that is friendly and headache-free, something your visitors will appreciate.
We’ve all been on websites that deliver the opposite online shopping experience. All it leads to is a graveyard of abandoned carts and lost sales.
Outfitter Pro includes a number of additional features that make it a great choice for your product-driven storefront website:
And much more.