GiveWP ActiveCampaign Addon GPL Introduction
Combine the power of Active Campaign with your GiveWP donation forms. If you use Active Campaign as your donor CRM or fundraising marketing tool, then this add-on is perfect for you. Add a newsletter opt-in to your donation forms and customize the opt-in text to match your cause branding. Then, assign a list and choose which tags you want to be applied and watch your contact lists grow.
ActiveCampaign is a powerful email marketing, automation, and customer relationship management system (CRM). It helps improve your fundraising campaigns through enriched donor relationships.
The power of ActiveCampaign is in its lists, tags, and automation. Both allow you to segment (or group) your contacts so you can better understand who your donors are and how they are giving.
Using tags with lists allows you to create even more refined segments that can then feed into ActiveCampaign’s powerful automation engine.
For nonprofit marketers working alone or with a small team, automation is the key to keeping up with donors.